How Amazon, Uber, and Netflix Get You to Keep Buying

Marketing Psychology Examples behind billion-dollar success

Read time:

1 min 22 sec

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Uber

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Uber's strategy for missing out on a ride if your phone battery is low

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Uber app

How to implement

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Create artificial scarcity (e.g. "only 2 items left")
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Send targeted notifications based on user behavior or external factors

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Netflix

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Framework: "Make stopping harder than continuing"

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Netflix

How to implement

Implement a "one-click" option for repeat actions (activating it by default)
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Show previews on what's next if they continue

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Amazon

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Framework: "Turn customer activity into a selling point"

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Amazon

How to implement

Show ratings and review count
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Highlight recent purchase numbers (this month or today)
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Display real-time activity notifications

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Your next step

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