3 new copywriting ideas in 73 seconds

Ideas from Tesla, Volkswagen and New Balance

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1 min 13 sec

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3 new copywriting ideas in 73 seconds.

Read. Brainstorm. Implement for your brand.

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New Balance

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They show the shoes work for different people in totally "culture-opposite" cities.

This makes everyone feel like the shoes are for them.

Framework: Pick two very different groups or places. Show your product fits both perfectly.

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New Balance

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Cybertruck

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Framework: If your product excels in multiple areas, compare it to top performers across different categories.

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Cybertruck

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Volkswagen

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Turn a problem into being cool. They know the Beetle is slow, but they make it sound good.

Framework: If something seems like a flaw, make it look like a feature.

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Volkswagen

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