Mr. Beast Playbook

Growth to 236M+ YouTube Subscribers

Read time:

1 min 52 sec

His content consistently follows these 12 principles that you can replicate today:

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In the first 5-20 seconds of the video, he tells you exactly what is going to happen

How to implement

Tell the audience why they should continue watching or reading the content in the first 3 sentences.

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No intros - but fast cuts to keep the viewer retained

How to implement

Jump straight to the main content and value (no intros)
Keep the content fast-paced and easy to consume to retain the viewer/reader

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During the video Jimmy and the participants have high energy and confidence

How to implement

Be energetic, use positive words, and have high confidence

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Jimmy is known for spending hours per day brainstorming new video ideas

How to implement

Dedicate time for brainstorming content ideas each day with full focus

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YouTube wants people to click on the video and watch it

How to implement

Optimize the content to maximize the 2 key metrics:

Click-through rate (CTR) → having catchy thumbnails
Viewer Retention → having people consuming your content for longer

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Know exactly why your content is failing or working

How to implement

Analyze your content weekly
Double down on what works
Kill what doesn't

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Collaborate with other creators in your niche

How to implement

Leverage other successful content creator brands and audiences

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Mr.Beast uses incentives to attract more viewers and motivate his video participants

How to implement

Use value-drive incentives that people care about
Relate your content or title around money/success

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Revenue from ads and videos is reinvested into creating even higher-quality content.

Monetization is done outside of YouTube (Feastables)

How to implement

Have content pay for itself, monetize outside of the platform

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Ask how you can make your content better every single day

How to implement

Exceed the expectations with your content (content > headline/thumbnail)
Make each content piece higher quality than the last one

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Jimmy is obsessed with audience retention

How to implement

Keep the pacing of your video engaging to maintain viewer interest and offer a compelling payoff at the end

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Stand out with a compelling title and thumbnail with bright colors and contrast

How to implement

Invest time in creating high-CTR thumbnails
Think like a viewer→ What would make you click or tap?

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Your next step

Mr. Beast Playbook

Growth to 236M+ YouTube Subscribers

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