Psychology of Limited Editions

Why we buy things we don't need

Read time:

50 sec

Ever wonder why a "limited edition" makes you want to buy something, even if you didn't plan to?

Let's break down why it works so well:

Scarcity

We all want what we can't have.

If something is rare, we think it's valuable.

Marketers use this trick to make us feel like we're about to miss out.

FOMO

Yep, the fear of missing out.

When we see something is "limited," we jump on it because we hate being left out.

Value

When something is hard to get, we think it's worth more.

So, when brands say "limited time only" we're all ears (and wallets).

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Want some examples? See below...

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Or if you're a fan of sneakers...

Next time you see a limited edition label, think about what's pulling you in.

Is it the product or the hype?

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