Adobe Cancellations Call Script

One simple tweak in a script to stop people from canceling

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Adobe <span style="color: #2ecc71;">reduced their cancellations over the phone by 8.8%</span> by making a simple change in their call script:

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<span style="color: #e74c3c;">Before:</span>

It commits people to cancel – if we commit to something, we are more likely to follow through

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<span style="color: #2ecc71;">After:</span>

Asking customers why they joined reminds them of the positive reasons and benefits they perceived when they signed up

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