Price Anchoring

Make customers more likely to buy

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20 sec

Ever noticed how a slashed price makes your wallet a bit more open?

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That's <span style="color: #2ecc71;">Price Anchoring</span> in action.

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Why it works
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Price anchoring plays on the customer's perception of value.

When they see a higher original price next to a lower selling price, their brain tells them they're getting a great deal, increasing the likelihood of a purchase.

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How to implement

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Determine the original price point that reflects the value of your product
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Present a discounted price that seems like a steal in comparison
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Display both prices side by side on your product page, with the original price crossed out to emphasize the discount

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Price Anchoring

Make customers more likely to buy

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