How To Optimize Your Sign Up Process

Customer sign up, onboarding and gamification

Read time:

1 min 20 sec

I was looking for a new AI meeting notetaker.

Found this tool called Fathom and really liked its sign-up process.

See below why...

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Main benefit, product visual, clear CTA, and social proof.
This is how I like it :)

Fathom Video Landing Page

One-click sign-up + showing it takes only 2-3 mins.
Nothing else - no distractions.

Fathom Video Sign-Up

Again no distractions, clear CTA, and product visual.

Fathom Video Sign-Up Flow Continued

After you sign up, the platform is gamified.
You get points when you start using the product. Very clever. :)

Gamification

I ended up replacing my previous tool and using this.

How little is enough to make me satisfied :)

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