Get Customers With Content

Content creation, distribution, sales flywheel and case studies

Read time:

2 min 44 sec

Read this piece if you want to find out what's behind Alex Hormozi, Gary Vaynerchuk, and Neil Patel's content.

Let's start with how the content is being created:

4 Pillars of Content Creation

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Getting more customers with content stands on 4 key pillars:

Documentation & Creation
Content Repurposing
Distribution
Feedback

Pillar 1: Documentation & Creation

Use this map to guide your content marketing strategy.

Each quadrant represents content types to use to connect with your audience.

On the vertical axis, we have the type of content—either to educate or to persuade.
On the horizontal axis, it's about the stage of awareness of the prospect

Pillar 2: Content Repurposing

Once the content is created we have to repurpose it into different formats to maximize exposure.

That is done in 2 different ways:

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1) Long Form to Short Form

‍Take your long-form content and break it into micro pieces shareable across different platforms.

Example: Long-form podcast turned into Video shorts

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2) Short Form to Long Form

‍Take your most successful short-form pieces (the highest engagement) and create long-form content around them.

Example: Thread on X turned into long-form content

Pillar 3: Distribution

Once you have the documented long-form and short-form content repurposed, distribute them across all your social platforms and your email list.

Each piece of content supports back the other pieces of content, maximizing the reach and engagement.

Pillar 4: Feedback

After the content is published, listen to your audience to find out what resonates with them.

Check for:

Impressions, Views
Engagement (Likes, Comments, Shares)

Example from Alex Hormozi - Certain pieces of content produced significantly higher engagement

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Then apply the feedback from the audience by making more content on the topics that produced the highest engagement and impressions.

Sales-Driven Content Flywheel

Creating flywheels in your business is crucial because it creates a self-sustaining mechanism that drives growth.

Once the flywheel is set in motion, each cycle fuels the next, creating a reinforcing effect that helps generate momentum.

This momentum can lead to exponential growth, as each successful turn makes the next one easier.

How to create Flywheel like this?

I've analyzed the content types, strategy, and cadence of 3 successful entrepreneurs who meet the following criteria:

Grew primarily through organic content
Have $100m+ companies
Target primarily B2B audiences

Here are the visuals:

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Case Study - Neil Patel

Primarily creating long form and repurposing into short form content.

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Neil's team posts 1 piece of content per day on each of the platforms.

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Case Study - Gary Vaynerchuk

Gary's strategy:

Documenting (Daily vlogs, keynotes, podcasts, live calls with audience…)
Repurposed into short-form pieces (videos and images)
Distributed across all platforms

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Case Study - Alex Hormozi

Alex's team publishes 18-25 content pieces per day across all major platforms.

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Get Customers With Content

Content creation, distribution, sales flywheel and case studies

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