4 Qualities of Great Ads

Make ads that convert

Read time:

57 sec

When we talk about advertising, there are four key qualities that define a truly great ad.

Our first goal when creating an ad is to steal people's attention.

Nowadays, where endless content vies for attention, our ad needs to stand out and make people stop scrolling.

We can do this using a simple trick called 'pattern interrupt.'

Pattern interrupt is a neurolinguistic programming (NLP) technique that interrupts someone’s thoughts and states to grab their attention.

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What makes you stop scrolling?

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See some examples of ads that follow this guide:

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