Using “celebrity” names to get viral

How Surreal Cereals make funny and memorable creatives

Read time:

35 sec

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It's great work by their creative team. (Just wondering if the legal approved it 😬)

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How to implement for your campaigns:

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Use recognizable names for the initial hook
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Replace celebrity names with names of ordinary people
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Focus on humor over hard-selling
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Make your ad funny enough for readers to want to share with others.

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